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What attentions need to be paid when using an led display screen

Led display screen is an emerging technology. Today, it can be used in every industry and organization to support their brand, services and operational business strategies. It brings a competitive advantage, increases conversions and improves business performance when used effectively.

Led display screen has the potential to give your business or organization a more rewarding environment. However, it is important to remember that in LED Displays etiquette still matters. Being a good neighbor is essential in making a positive impact on the community.

• P8 Outdoor Led Display

Here are the attentions need to be paid.

1. Brightness level

The brightness level should be visible, readable and conspicuous enough to be effective. A digital LED sign should be easily viewable even when exposed to direct sunlight. Poor anti-reflective treatment and inadequate brightness will put an outdoor digital display solution to waste. On the other hand, having a screen that is too bright will be difficult for viewers, especially motorists, to see.

The brightness level of a digital sign at night is an issue that the sign industry and community deal with. It can be distracting, unreadable and ineffective when programmed to be too bright at night.

Using a signage software control system that allows a scheduling of brightness levels is key. Most LED signs are already using technology to ensure an appropriate brightness level. They are designed to produce sufficient brightness to ensure clear legibility during daytime and change its brightness settings during night time hours. You can use the program to set the time the sign brightens as well as the time that it should dim.

Other advantages of appropriate brightness levels include:

• Legibility of display content
• Energy conservation
• Set community goodwill
• Increase digital signage life expectancy

2. Content strategy

It is important to use your digital signage to its full potential. Remember that your goal is to attract attention and deliver useful information. Your message can get lost in too much clutter on the display. It will create confusion and viewers may have a hard time understanding your message or just ignore it completely. Don't risk your signage sabotaging your marketing efforts.

What to avoid:

• Too much text
• Too much color, images and motion
• Complex messages
• No content hierarchy

Keep your content simple and appropriate. Be subtle with content and colors. Also take note of your slide timing. The recommended time is from six to 10 seconds per slide.

Limit your display content to one idea. For instance, instead of paragraph-length safety tips, show it in a brief sentence: "Caution! Construction in Progress"

Make your viewers focus on one idea or call-to-action. It is easier to digest a simple message than cramming multiple events in one slide. 

3. Power On and Off

Digital LED signs that are used for traffic control, transportation information, emergency messaging or government use are required to run 24 hours a day. Business and commercial signage can operate on their own hours.

Businesses that are just in operation for certain hours don't need to have their signs on at all times. In some instances, it is advisable to leave the screen of an indoor signage in operation if it's visible through the windows. 

• P5 Indoor Led Display

All digital displays have a limited lifespan. One of the best ways to extend this investment is to limit the hours of operation. Not only does it decrease maintenance costs, but also gives you major power savings.

How to do it:

• Just like with the brightness level, you can use software controls. Set your displays to turn off and on each day to preserve its lifespan. The more up-to-date digital displays can be scheduled to turn themselves on and off automatically.

Hint: 

During the colder seasons, LED signs take more time than normal to boot up, so schedule the power on a little bit earlier. 

• Dim the screen to zero nit intensity. This method keeps the LED sign and the computer on-line and powered-up. This does not require a full start re-boot.

Led display screen is a valuable addition for your business or organization. While using your digital signs, remember to be a good neighbor within your community.

What a website means to your led display screen business

In today's world, having an online presence is not only a necessity but it’s essential! Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they can’t find you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business. It is for everybody from big corporations to entrepreneurs, small business owners and home-based businesses. Having an online presence is imperative since most consumers are online. Whether it’s via a mobile device, desktop or laptop, websites are a big help for everyone in the business industry.

A website is considered the new "yellow pages" that works for your LED business 24/7. It is essential to have a strong online advertising presence to be able to provide customers with a central information source they can access at any moment. A website is a powerful way to increase your LED display screen sales. 

Some of the benefits that a website can bring to your LED business include:

• Engagement: It helps companies engage, market and create a rapport with customers and their target audience.
• Lead Generation: It generates leads and expands your customer base.
• Image and Branding: It boosts the image of your business’s brand in the minds of potential customers.
• Quality: It reiterates the quality of your business and service and helps inform prospects.

Consumers typically associate the value of a business with the look and quality of their website.  Websites are the face of your business. A poorly designed website, a site with little or wrong content, or even no website, will likely cause you to fall short of your potential. Just like with an led display screen, you need to pay attention to how your website looks and the message it sends to your customers. 

Best Practices for Business Websites:

• Clear and Useful Information

Make it easy for visitors to know exactly what your business does and what it has to offer. It is important to have an “About Us” and “Products/Services” page. Visitors will be able to easily identify whether or not they are dealing with the right company. 

• Easy-to-Use Navigation

It is essential that your website is user-friendly. Help visitors easily find what they are looking for. Have clear navigation at the top page or in the left side bar. Use words that people are familiar with, such as "Home", "Company”, "Contact Us" and “Product/Services."

• Keep It Simple

Don't make your visitors life more complicated. You don't need to fill your website with too much information or clutter it with a lot of graphics. Your visitors need the basic and straight-to-the-point information. A simple design, brief content, gallery, and contact information are the necessities.

• Easy to Find Contact Information

Make it easy for customers to contact you. A call-to-action is critical. Include a web contact form, phone number, email, physical address and store your location in Google Maps.  Depending on the industry, having a live chat function can help your clients and potential customers contact you instantly.

• Well-Designed Website 

You want your website to capture attention just like how digital signage works. Keep it clean and organized. A simple yet professional-looking and user-friendly web design with organized content works best. It should make a good impression to keep the visitor's interest. 

• Fresh Content

Keep your website updated with fresh content to stay relevant and purposeful. Having quality content will drive traffic to your site and generate leads. Content is critical for SEO.  Your prospects need to find you and SEO provides your business credibility. If you are easily searchable, and give visitors the information they need, they will keep coming back. 

Your website is also a way for you to establish yourself and your business as a trusted authority. Share what you know and make it bring you more credibility. 

• Clear Call-to-Action 

Keep a focus on making it clear to your visitors what you want them to do. Guide them. If you want them to ask for a free quote or contact you directly, make those options easily visible and accessible from anywhere on your website. Clear CTAs will help to drive interaction with potential customers and increase sales for your business.

Comparison between neon sign and led display screen

The Benefits of Neon Signs

Neon has a long history, having been used for nearly a century.  As an established technology, it's reliable. It's everywhere, all over the world, and finding dealers and servicers for neon signs is extremely easy in virtually any city worldwide.

Additionally, many believe that neon light is more aesthetically pleasing. It gives off a much “warmer” light than LED lights do. Plus, thanks to its association with the Art Deco movement and countless films showing drizzly, neon-drenched city streets, it does have an undeniable romance to it.

Unfortunately for neon, that's about all it has going for it these days.

The Benefits of LED Display Screen

Price: The initial prices are roughly comparable, although LEDs tend to be around 10% cheaper to purchase.
Reusability: Once you get a neon sign, there's no changing it. LED displays can be updated as often as you like, with whatever messages you like.
Power usage: LED displays use between 5 and 10 times less power than a comparable neon sign, leading to significant long-term cost savings.
Maintenance: Neon tubes have to have their gasses periodically refilled, something that is best left to a (costly) professional. LED signs require virtually no maintenance and can last up to around a decade before needing to be replaced.
Environmentalism: Neon signs are easily broken, being made of glass, and contain noxious gasses, which leak out. LED does not have this problem.  TCB LED Display has agent in the USA as well.
Brightness: LED displays are far brighter than neon. They can be seen from further away, even in broad daylight.

By comparison, if versatility and cost-effectiveness are the priorities, LED display screen is the clear winner. There are some specific uses that still favor neon, but overall, LED is the all-around superior choice.

P3.91 Outdoor Rental Led Display

Best strategies of selling led display

led display has become widely used - from restaurants to retail stores, banks, business offices, government institutions, churches and more.


Taking time to understand all information about a product is a great start to marketing that product. Obtaining an in depth perspective about how the product can be utilized when selling led display solutions ensures you are reaching all potential customers.


When selling led display, don’t think of yourself as just a sales person. You are selling more than just a sign; you are entering a long-term relationship.
The key to selling is to create solutions that add value to your customers.

Daily Dollar Cost Approach

When it comes to cost, new led display customers often think purchasing LED signs are too expensive. If you evaluate the ROI impact of how sales increase verses the cost of owning a digital sign in terms of dollars per day, LED signs can pay for themselves in less than one year based on your average daily sale!

For instance, the payment period for a $12,000 LED signage is 2 years or 24 months.

Cost per Month = $12,000/24 months = $500 per month

Cost per Day = $500/30 days = $16.66 per day 

Make the customer see that minimal amount they need to spend on their LED signage each day.

Current Advertising Budget Restructuring Approach

It is important that every business has budget allocations for marketing and advertising. However, some business owners see that purchasing an led display would be just an additional expense that adds to their advertising budget.

The solution here is to make the customer see that they can allocate the funds in their existing budget to their led display purchase. Ask your customers how they utilize their advertising budgets. Do they use traditional or broad-based advertising?

Ask follow up questions like, "May I ask how much you allocate per month advertising your business?"

The challenge here is to let the customer see that purchasing a digital sign more cost effective than their current advertising budget.

Return on Investment Approach

Business sales and revenue are likely to increase by using led display, since LED signage is an effective way to advertise. In general, it is possible to see an increase of about 25-30 percent, depending upon strategic content, the company’s current campaign, and the location of the sign. 

For instance, a small business does $300,000 yearly sales with 35 percent sales margin.

With the use of LED signage, the sales will most likely to increase to $375,000 per year. If income is projected to increase by 0.35, then profit before taxes is about (0.35 x 75,000) = $26,250.

If the total cost of the LED signage is $25,000, then your customer can still have additional $1,250 savings.

The challenge here is to make the client see the impact of having an led display - from driving more sales to paying the sign fully.

P10 Outdoor Led Display

More Strategies to Sell LED Signage

1. Up-Sell with Information. Don't just simply talk about the cost and the terms of your led display. Provide your clients with helpful information instead. Educate them on how they can effectively use their digital sign. Demonstrate the countless options they have with the types of images, graphics, fonts, and styles they can use to develop their brand.

2. Demo It. Most clients know what they want, so give them a "proof of concept." For instance, a local coffee shop needs some help rebranding. Pull their menu or current promotions from their website and use it when you set-up a demo unit in the store. Make your client see the impact and effect it has on the coffee shop customers.

When selling to a client, it is important to build trust. As you guide them towards proper purchasing decisions, not only will your sales improve, but also their loyalty and your relationship as well.

Key points for a good full color led display

1. The full color led display surface roughness should be within + 1mm, to ensure that the display image does not distort. Partial convex or concave can lead to blind visual angle of the display screen. The flatness is mainly determined by the production technology.
 
2. Brightness and visual angle. Full color led display brightness need to be up to 800cd/m2 and outdoor display be up to 1500-10000cd/m2 to ensure that people could see clear and vivid images. The brightness is mainly determined by the LED chip, but too high brightness would shorten the lifetime of LEDs, so it’s not a must to improve the brightness excessively. Nowadays for indoor display require low brightness and high gray scale, generally brightness among 800-1000cd/m2, and gray scale 16bit. The visual angle of display decides the audience quantity, so the better visual angle, the better. The display visual angle is mainly determined by LED chip encapsulation method. So far, the SMD visual angle is up to 140°, compared with DIP, it has better visual effect.

P5 Indoor Led Display

3. White balance effect, is one of the most important indicators of full color led display. In color science, when red, green, bule colors ratio reach 1:4.6:0.16, it shows pure white color. If the actual ratio exists deviation, white balance will appear deviation. Normally we need to pay attention if it exists partial blue or partial green-yellow appearances. White balance is mainly determined by the control system.


4. Color reductibility, it means the color reductibility of the images. The screen displaying color need to keep highly congruent with the play source color, to ensure the authenticity of the image.

P5 Indoor Led Display

5. If there is mosaic and dead light. The mosaic means constant bright or black block in the display. It’s called led module necrosis. The main relevance is the display connector quality. The dead light refers constant bright or black point in the display screen. The quantities of dead light represent the quality of LED chip. TCB led display products have 72 hours aging test before shipment, eliminating dead light issue and show clients prefect products.


6. If there is color lump. It refers to the obvious color difference between adjacent modules,. Different batch of full color led display might exist tiny color difference.

Some basic knowledge about rental Led display

Q: Where is the rental LED display used?
A: Rental LED display (LED screen rental) is used for stage performances, cultural activities, the scene events, etc.

Q: Why is it called a rental display?
A: Because it is mainly used for performances, as well as private mobile acrobatic troupe, most acquisition of this screen is in the form of rent to the needs of the place to achieve profitability.

Q: What are the advantages of the rental LED screen?
A: The most important features for LED rental display are light, thin, fast installation. The cabinet is light and can be quickly installed, removed and transported, adapted to large-scale leasing and fixed installation applications. And the use of synchronous control system processing, can accept DVI, VGA, HDMI, S-video, composite, YUV and other video input signals, free to play video, graphics and other programs to real-time.

P4 Indoor Rental Led Display

Q: What are the characteristics of the TCB rental screen?
1.ultra-light – weighs only 7kg, can be handle with a single hand, easy to install up easily
2. ultra-thin – aluminum and zinc alloy box through the die-casting aluminum molding, high strength, toughness
3.high precision – size is machined to 0.1mm
4. compatible – the new structure design, to meet the lifting, stacking requirements, and also to meet the indoor and outdoor using requirements
5. fast – using fast locking mechanism, 10 seconds to complete a box installation
6. reliable – high hardness, good heat dissipation

Q: What is the flight case?
A: The traditional simple wooden box packaging and transportation could neither move these high-tech products in the long-distance transport nor could effectively protect them, which resulting in a new alternative to transport packaging products using flight case.

Q: What is the advantages of the flight case?
A: The advantages of the flight case: fireproof, waterproof, anti-shock and maneuvering convenience, and the diversity of the color of the outer board of the flight case is more visually beautiful.

Attention when installing a rental led display

Note 1: All installation methods are required to avoid collision of the frontage 4 corners of the rental LED display cabinet, causing unnecessary damage and affecting the normal use of the cabinet.

Note 2: when taking out cabinet from flight case, make sure the cabinet remain level and in a steady speed. Avoid any possible friction between the flight case clapboard and the cabinet if the cabinet inclined, which will affect the outlook and performance of the cabinet.

Note 3: In general, unused cabinets must be placed in flight cases or carton boxes. However, in case of no flight cases or in other special conditions, the LEDs side should be placed upwards, separating cabinets with foam or soft paper when stacking (stacked layers ≤ 10PCS cabinet). Prohibit placing cabinet upright, in line of dominoes form.

Note 4: When make the cascade connection of power cable and signal cable, in order to ensure the cables are in queue and beautiful, cables between two cabinets can be connected through the mounting hole.

Note 5: When the event is finished, the rental LED display cabinets should be kept in the flight case or other places. Please arrange the power cable and signal cable, put the cabinet in the right place after cleaning it. Handle gently when put the cabinets into the flight case.  

How an led display promote your brand and business

New and lesser known brands are often invisible to the buying public. Consumers pay little attention to them, often giving their full attention to brands that have been around for many years. That’s because consumers value experience and longevity, which is definitely a big hurdle for new businesses trying to get off the ground. How can a new business overcome this hurdle? One way to give your business a fighting chance against older established companies is to improve your advertising and marketing strategy. Start by using an led display as your primary advertising medium.

Personalization

One of the biggest advantages of opting for an led display is that it’s easy to customize the message in terms of specific target audiences. If you want to change the message location, or want it to be more specific, you won’t run into any problems doing so. This will easily boost the engagement of potential buyers in your target market, which will then lead to higher sales. Don’t let your brand and business remain invisible to the traveling public. Improve your advertising and outperform the competition with dynamic digital signage.

Better visuals

Eye-catching visuals have a way of capturing the audience’s attention. For sure, a digital video billboard, with its many display mode options and high resolution graphics, can easily present your advertising message exactly the way that you want it to appear to potential customers. These high resolution full color graphics displays grab the viewer’s interest much more than single-color displays, since they are much more dynamic.

Easy access

Those advertising messages won’t stay the same forever. To be effective, and to continue to attract the viewers’ attention, you need to update your advertising messages on a regular basis. In the past, that meant sending a crew out to repaint a static billboard face or it meant the purchase of an expensive vinyl face that also had to be installed by a crew in the field. Today, with digital signboards, you don’t have to worry about sending a crew out in the field just so you can announce the launch of a new product or promote a weeklong sale. With just a simple keystroke, it’s easy to program new messages and new graphics content in the least amount of time possible. That means less stress and greater convenience for you.

Longer-lasting

A big disadvantage of traditional static billboards is that they have a limited life span before they require replacement. Over a short period of time they become dirty, worn, and faded with constant exposure to changing weather conditions. On the other hand, an LED billboard has a life expectancy of 100,000 hours, says the Billboard Insider. That’s approximately 11-12 years, depending on its hours of operation. By investing in an led display, you can spread out the cost of your investment over a much longer time period than the much shorter life expectancy of a static billboard.

Contact us today for more details at service@tcbleddisplay.com.